DAZN, the global sports streaming platform, announced a partnership with Polymarket on January 20, 2026 to integrate prediction trading into its sports broadcast experience — with U.S. trading contingent on CFTC license approval.
Announced
Jan 20, 2026
Partner
Polymarket
CFTC
FCM planned
Broadcast
Live now
Sports streaming giant + Polymarket: live probability data in broadcasts now, full U.S. trading pending CFTC FCM approval
Announced Jan 20, 2026 — Polymarket operational partner — CFTC FCM application planned — Polymarket exchange infrastructure
Sports streaming users
Prediction markets integrated directly into DAZN's live broadcast experience — see real-time event probabilities while watching
Global sports audience
DAZN covers boxing, Champions League, MMA, NFL — prediction markets on the sports fans already watch
Polymarket-powered
Backed by the world's largest prediction market for deep liquidity and a wide range of market contracts
U.S. trading not yet live
Full prediction trading for U.S. users requires CFTC FCM approval — DAZN said it would apply for licenses, but the application timeline was not disclosed
FCM status pending
Without FCM registration, DAZN cannot hold U.S. customer funds or route trades — a prerequisite for actual prediction market trading
Distribution partner, not an exchange
DAZN will be a distribution layer over Polymarket's exchange — not an independent prediction market exchange
See how DAZN stacks up
DAZN describes itself as the leading global sports entertainment platform. The company provides live and on-demand sports viewing, real-time scores, breaking news, and FanZone — a space where fans can interact with other sports viewers. In an increasing number of markets, DAZN also offers sports betting through DAZN Bet.
DAZN covers major global sports events including boxing, the UEFA Champions League, MMA, NFL, and other premium sporting content. It has millions of users worldwide across its streaming and digital sports entertainment products.
On January 20, 2026, DAZN announced it had signed a deal with Polymarket to bring prediction trading to its platform. The partnership has two components:
“Every sporting event is a conversation about what happens next. Polymarket turns that conversation into real-time probabilities, shaped by millions of users around the world. Through our first-of-its-kind partnership with DAZN, we're embedding those insights directly into the viewing experience.”
— Shayne Coplan, Founder and CEO of Polymarket
[Source: DAZN Group press release, January 20, 2026]
“DAZN is laser-focused on bringing fans closer to the sports they love. Through our partnership with Polymarket — the world's largest prediction market — we will offer another immersive and exciting way for fans to experience sport.”
— Shay Segev, CEO of DAZN Group
[Source: DAZN Group press release, January 20, 2026]
The partnership rolls out in two distinct phases — one already live, one contingent on CFTC approval:
Phase 1 — Live (Broadcast Data)
Polymarket market probabilities are embedded directly into DAZN's live sports broadcasts. During a boxing match or Champions League game, viewers see real-time crowd-sourced probabilities updating as the event unfolds — who's winning, what's the likelihood of an upset, what happens next. No trading account required for this phase.
Phase 2 — Planned (Prediction Trading)
Once DAZN obtains CFTC FCM registration, it plans to allow DAZN users to actually trade prediction contracts — buying and selling event contract positions on sports, politics, and other outcomes directly within DAZN's platform. This requires FCM approval and has no confirmed launch date as of April 2026.
Planned Trading Architecture
DAZN User
watching sports
DAZN
FCM (pending CFTC approval)
Polymarket (QCX)
CFTC-regulated DCM + DCO
DAZN — NFA IB Application Filed Apr 21, 2026 (Sports Marketing 1 LLC); FCM Plans Unchanged
Per NFA BASIC's public membership records, Sports Marketing 1 LLC — the DAZN-affiliated entity filed in the UK — submitted an NFA Introducing Broker (IB) membership application dated April 21, 2026. An IB registration allows a firm to solicit and accept orders for event contracts on behalf of customers and route them to a regulated exchange. This is the application step; NFA approval is a separate subsequent event. A Futures Commission Merchant (FCM) is the higher-tier license required to hold customer funds directly; DAZN's January 20, 2026 announcement referenced FCM plans, and the IB filing does not supersede that. Verify current status at NFA BASIC and CFTC.gov before trading.
Polymarket (QCX) — CFTC-Designated DCM + DCO (July 2025)
The exchange infrastructure behind DAZN's planned trading product is Polymarket's QCX entity — a CFTC-designated contract market and derivatives clearing organization. QCX was designated in July 2025 and acquired by Polymarket in July 2025.
What this means for users: The broadcast data integration requires no regulatory approval — it's informational content embedded in the stream. Actual trading (buying/selling event contracts) requires DAZN to first obtain FCM or IB registration from the CFTC/NFA. Until then, DAZN users cannot trade prediction contracts within the DAZN platform, though they can access Polymarket directly.
The DAZN/Polymarket press release notes that "Other countries may follow, subject to local regulation." DAZN operates globally and its primary initial focus was the U.S. market — but the company clearly signaled that international prediction trading could follow as regulatory frameworks develop in other jurisdictions.
The broadcast data integration is not region-restricted and represents the first and most immediate impact of the partnership for global DAZN viewers. Anyone watching a DAZN stream can see Polymarket's live probability data integrated into the experience.
| Feature | DAZN | Polymarket Direct | Betr |
|---|---|---|---|
| Exchange | Polymarket (QCX) | Polymarket (QCX) | Polymarket (QCX) |
| CFTC / NFA status | NFA IB application filed Apr 21, 2026 (Sports Marketing 1 LLC); FCM plans unchanged | DCM + DCO (live) | IB application pending |
| Trading status | Pending CFTC approval | Live | Launching 2026 |
| Broadcast integration | Yes — live probability data | No | No |
| Core product | Sports streaming + betting | Prediction markets | Gaming super app |
| Primary sports | Boxing, CL, MMA, NFL | All categories | U.S. sports |
Three separate but related moves across 2026 define DAZN's posture in the prediction-market space. Each has its own primary source, its own regulatory frame, and its own scope:
| Leg | Date | Structure | Primary source |
|---|---|---|---|
| 1. Polymarket data embed | Jan 20, 2026 | Operational partner (broadcast data integration + CFTC-intent) | DAZN press release |
| 2. ADI Predictstreet FIFA integration | Apr 13, 2026 | Multi-event product partnership (FIFA World Cup 2026) | GlobeNewswire — primary-source URL pending |
| 3. Sports Marketing 1 LLC NFA IB filing | Apr 21, 2026 | Own-IB membership application (under NFA review) | NFA BASIC — profile URL pending |
Why three legs matter: Leg 1 is a distribution / data integration on Polymarket's DCM. Leg 2 is an event-specific product partnership via ADI. Leg 3 is DAZN's own-IB route — if approved, DAZN could route customer orders itself rather than rely solely on Polymarket's infrastructure for onboarding. The three legs compound; they do not substitute for each other. See also our institutional-data-distribution map.
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Sources & Methodology: Partnership details sourced from DAZN Group press release (January 20, 2026) . FCM application status sourced from CFTC registrant database and industry reporting. Polymarket regulatory status sourced from CFTC.gov. PredictionMarkets.us is editorially independent and does not cite PredictionMarketPulse.com.
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